New brief.

 Rebrand an existing independent store/retailer, identifying its strengths and weaknesses and improving its image with its customers.

Consider: Choose the retailer you intend to rebrand and identify the aspects of the store that are its successes and weaknesses and draw a profile of its intended target market. Print based media may include new identity and full ad campaign including double page spread article, billboards, adshells, direct mail, brochures etc. Promotional material may include new signage and shop frontage, window displays, in store displays, uniforms, bags, possible guerrilla or viral marketing. Multi media including storyboard for ad campaign, promotional film, website, interactive D.V.D.

i looked into re branding various independent stores, such as charity shops, children's play centres, flower shops and also music shops. However i decided on re-branding an arts and crafts store in warrington town centre named 'Edwin Allen's'.