debate.

'argue that graphic designers should have a social responsibility.'

Our group is going to focus on 4 topics in which graphic designers should have a social responsibility, these being fashion, alcohol, smoking and sport brands such as nike.

New brief.

 Rebrand an existing independent store/retailer, identifying its strengths and weaknesses and improving its image with its customers.

Consider: Choose the retailer you intend to rebrand and identify the aspects of the store that are its successes and weaknesses and draw a profile of its intended target market. Print based media may include new identity and full ad campaign including double page spread article, billboards, adshells, direct mail, brochures etc. Promotional material may include new signage and shop frontage, window displays, in store displays, uniforms, bags, possible guerrilla or viral marketing. Multi media including storyboard for ad campaign, promotional film, website, interactive D.V.D.

i looked into re branding various independent stores, such as charity shops, children's play centres, flower shops and also music shops. However i decided on re-branding an arts and crafts store in warrington town centre named 'Edwin Allen's'.

   Website.

 completed website pages (about, menu, contact and homepage), created using Photoshop and also Dreamweaver.

• focusing on warm colours (adding to the homely style of the wine bar).
• hand drawn looking text used in all web pages, again adding to the homely style of the wine bar.

Philipa's Patch.

logo for my website (black fine liner and water colours), hand drawn and scanned in.

Trophy complete.

 website flats.

started creating my website flats yesterday for my competition using InDesign.

a selection of my work below...

water colours.

 i started experimenting with patterns of my own for my trophy, using watercolours and fine liner. i've decided in sticking to this type of pattern, however im going to creating more using different materials

(collages, sewing etc...)

examples below...